Most training programs fail before trainer even enters the room

Let's take a closer look, shall we?

1. Company identifies the need to upskill (ideally not at random!) 
2. Company shortlists the Training providers (that's OK) 
3. Salesperson from the Provider discusses with the Client the topic of workshop/the need and negotiates the budget (we're still good here) 
4. Provider offers a few Trainers from their portfolio who can train the topic (Fine) 
5. Company chooses the Trainer based on the written profile (Alarm no.1!) 𝘊𝘩𝘰𝘰𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘪𝘯𝘦𝘳 𝘧𝘳𝘰𝘮 𝘱𝘢𝘱𝘦𝘳 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘩𝘪𝘳𝘪𝘯𝘨 𝘢 𝘱𝘪𝘭𝘰𝘵 𝘢𝘧𝘵𝘦𝘳 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘩𝘪𝘴 𝘣𝘪𝘰. 𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘻𝘦𝘳𝘰 𝘪𝘥𝘦𝘢 𝘩𝘰𝘸 𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘤𝘬𝘱𝘪𝘵.
6. Provider books the trainer, agrees on the rate, time and date (Problem!)  𝘈 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘵𝘳𝘢𝘪𝘯𝘦𝘳 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 "𝘰𝘧𝘧-𝘵𝘩𝘦-𝘴𝘩𝘦𝘭𝘧" 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘢 𝘱𝘳𝘪𝘤𝘦 𝘵𝘢𝘨. 𝘛𝘳𝘢𝘪𝘯𝘦𝘳 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘦𝘯𝘵𝘦𝘳 𝘵𝘩𝘦 𝘱𝘳𝘪𝘤𝘦 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘰𝘯.
7. Trainer prepares and delivers (This has to happen but it's already going south) 𝘞𝘩𝘺? 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦 𝘵𝘳𝘢𝘪𝘯𝘦𝘳 𝘩𝘢𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘭𝘪𝘵𝘵𝘭𝘦 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘭𝘪𝘦𝘯𝘵'𝘴 𝘶𝘯𝘪𝘲𝘶𝘦 𝘯𝘦𝘦𝘥𝘴 𝘢𝘯𝘥 𝘮𝘢𝘺 𝘫𝘶𝘴𝘵 𝘳𝘶𝘯 𝘢 𝘷𝘦𝘳𝘺 𝘨𝘦𝘯𝘦𝘳𝘪𝘤, 𝘪𝘯𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘧𝘰𝘳𝘨𝘦𝘵𝘵𝘢𝘣𝘭𝘦 𝘴𝘩𝘰𝘸.
8. Company pays but employees carry on Business as Usual (Red light!) 𝘉𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳𝘴 𝘳𝘦𝘮𝘢𝘪𝘯 𝘶𝘯𝘤𝘩𝘢𝘯𝘨𝘦𝘥.
9. Everyone is temporarily happy they checked boxes (no issue)  𝘜𝘯𝘭𝘦𝘴𝘴 - 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵𝘦𝘥 𝘢 𝘣𝘪𝘵 𝘮𝘰𝘳𝘦 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘦𝘤𝘵.
10. Nothing changes! (Do I need to say it?)

Where is 𝗧𝗛𝗘 𝗧𝗥𝗔𝗜𝗡𝗘𝗥 in it all? Their role has shrunk to a bare minimum.
After hundreds of hours in UAE training rooms, I see this pattern repeat over and over.

𝗧𝗿𝗮𝗶𝗻𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲:
- allowed to discuss the client's needs, pain-points, challenges, goals to fully understand them as well as negotiate the reward
- tailor the content focused on unique needs and (if needed) individuals that need more help
- design activities that are directly addressing the pain points of the customer
- play active role in facilitating the change, measure the outcomes and bring results

Bottom line:
𝗥𝗲𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗯𝗼𝗼𝗸 𝗮 𝘁𝗿𝗮𝗶𝗻𝗲𝗿.
𝗜𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗶𝗻𝘃𝗼𝗹𝘃𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗶𝗻𝗲𝗿.

Otherwise - you risk wasting time, resources & your reputation.